Customer Obsession

• Start with the customer, working backward to meet their needs and build trust.
• Embed ourselves in clients' problems to understand them deeply and solve them effectively.
• Every interaction counts—a small bug could be the difference between retention and churn.

Best Idea Wins

• Embrace open dialogue; the best solutions can come from anywhere in the company.
• We value debate but commit fully once a direction is set.

Commitment to Excellence

• Hold uncompromising standards, ensuring every detail meets or exceeds expectations.
• Reward merit and impact, valuing contributions over tenure.
• Prioritise enduring impact over short-term wins and quick fixes.
• Hire and invest in the best talent to drive meaningful change.

Bias for Action

• Build, test, and improve faster than anyone else to stay ahead.
• Take action with urgency—if something can be done today, we don't wait until tomorrow.

Ownership

• Lead projects to the finish line with full responsibility—"If not me, then who?"
• Provide context, not control, empowering everyone to make informed decisions.
• Adapt to wear multiple hats, embracing the opportunity to dive into new areas.